Loco Times Warrant Loco Action: El Pollo Loco Hops ‘Change’ Bandwagon

  • 1 min read
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This week in Los Angeles, El Pollo Loco will deluge ABC, CBS, FOX and NBC with a fresh wave of ads — toting its $0.69 Taco al Carbon, among other cheap fare — right around primetime.

Don’t wince: the campaign’s being called Family Stimulus Deals, and El Pollo Loco CEO Steve Carley is front and center. Ads are expectedly political in nature, the kind of work you’d expect to see from a Senate member-to-be, except they shill chicken instead of community roadwork. Funny thing is, for a spread so riddled with shticks the whole thing falls flat.

Sometimes using your CEO just doesn’t cut it. And it’s a bit late to riff off the Stimulus Plans circulating the Gov like so many pigeons.

See “Gracias,” a dubbed Spanish ad, by Ideas; others, including English-language ones, are on the Official El Pollo Loco YouTube site.


Picture of Steve Hall

Steve Hall

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