Local TV Station Uses ‘Helicopter Marketing’

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Perhaps introducing a new category of marketing, Nashville television station WSMV landed its news chopper on a Brentwood High School soccer field as a football game was being played on an adjacent field and handed out footballs with the station’s logo affixed to them. One can only hope, for the sake of the football players and male fans, the cheerleader’s skirts were deliciously blown up in the chopper’s wind.

Picture of Steve Hall

Steve Hall

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