Lizards, Naomi Campbel Get Thrillicious For Sobe Life Water

Steve Hall

Feb. 10, 2024
1 min read

We saw the teaser. We saw the lizard telling his parents he’d be staring in a Super Bowl commercial with Naomi Campbell. Well, this is the result and we like it a lot. We like the effects, the production value, the creativity, the interaction between Naomi and the lizards. Oh, and then there’s Michael Jackson’s Thriller, a reminder he once was almost normal. Nice job, BBDO. See the commercial here.

Steve Hall

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Psychology says that the person who remembers every small detail about you, your coffee order, your dog’s name, your mother’s surgery date, isn’t just thoughtful. They grew up in an environment where noticing details was a survival skill, and tenderness became the least painful use for it

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Lizards, Naomi Campbel Get Thrillicious For Sobe Life Water

Steve Hall

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TRENDING AROUND THE WEB

Psychology says that the person who remembers every small detail about you, your coffee order, your dog’s name, your mother’s surgery date, isn’t just thoughtful. They grew up in an environment where noticing details was a survival skill, and tenderness became the least painful use for it

Global English Editing

I’m 66 and I spent two decades working myself to the bone so my family would never go without. The hardest thing to admit was that I used work as a place to hide from the family I was supposedly doing it all for

Global English Editing

I’m 65 and I’ve watched three marriages in my friend group fall apart in retirement — and the pattern isn’t infidelity or money, it’s that these men spent forty years being providers and never learned how to actually be present with another human being

Global English Editing

I’m 44 and I just realized that the reason I call my mother every Sunday isn’t love — it’s that when I was nine she once said “you’re the only one who checks on me” and I’ve been carrying that assignment for thirty-five years without ever asking to be relieved

Global English Editing

Psychology says people with very strong personalities aren’t less empathetic than others — they simply extend empathy to people’s actual circumstances rather than to their preferred narratives about those circumstances

Global English Editing

Psychology says people who repeatedly attract emotionally unavailable partners aren’t unlucky. They’re fluent in a specific emotional dialect learned in childhood where love always required decoding, and available people feel foreign because clarity was never part of the original language

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