Though the source won’t confirm which advertiser this teaser is for except to say it’s not for Geico which, of course, pretty much leaves Budweiser Sobe Life Water, we’re just going to come right out and say it’s for Budweiser Sobe Life Water. In the video, a bathing lizard, Lee, takes a call from his parents and shares the news he’ll have the lead role in a Super Bowl commercial. Jokes about having to appear naked in the commercial ensue along with the fact he’ll be accompanied by a supermodel.
We love how the Super Bowl itself isn’t the stand alone advertising venue it once was. Sure there’s always been hype pre and post game but we love when marketers craft teaser goodies such as this one to generate interest.
