Cohn & Wolfe and non-profit group Project Kaisei partnered to create an Eco-reality show campaign on Facebook starring a goldfish named Kai. The efforts aims to call attention to the impact of plastic pollution in the world’s oceans. A live streaming video shows Kai in a habitat full of plastic – a representation of dirty areas of the Pacific ocean..
Every donation made to Project Kaisei removes a piece of plastic from Kai’s home and helps fund the organization’s third cleanup expedition in the North Pacific Gyre.
