We’re sure we don’t need to explain why we’re weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n’ Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.
We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n’ creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.
Lest you think we’re pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.
