This week, Litter Genie launched a new TV spot, created by Grey Advertising, featuring the tongue-in-cheek talking Litter Genie cat who advises the new Litter Genie to “keep doing its business, because you know he’s going to be doing his.”
In addition to the TV spot, Litter Genie and JWT New York will also be launching a website called Cat Snaps on the Cheezburger Network, which will offer a photo-sharing contest that allows users to upload photos of their cats and indulge in dressing them up in outfits inspired by three musical genres – R&B, psychedelic and heavy metal – transforming any cat into a rock star that’s worth sharing. When anyone creates a Cat Snap of a cat, it can be shared automatically on Facebook, Twitter and Pinterest. The first 100 people to enter will each receive a free Litter Genie and refill, and the most voted on image will win a professional cat photo shoot.
Cat Snaps will also showcase a series of three digital videos by JWT New York of musical performances by cats in R&B, psychedelic and heavy metal themes.
