Lingerie Sells Car Insurance. Wait, What?

  • 1 min read
vienna_car_insurance.jpg

There are many ways to sell car insurance. But in Romania, the strategy requires lingerie. We’re quite sure we’ll never see a Progressive Insurance commercial with Stephanie Courtney prancing around in her underwear but America isn’t Romania and using sex to sell here in America walks the very fine line between harmless folly and the degradation of women.

Romania hasn’t had to face such burdensome social issues and is free to place as many hot women in as many ads as they possibly can before they wake up and realize that A.) sex is not always the answer to selling everything and B.) some cause group will eventually form and give the Romanian “sex sells” crowd some high holy hell.

One way or the other, Romanian advertising is destined to become as bland and boring as American advertising. Enjoy it while it lasts, people.

Picture of Steve Hall

Steve Hall

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