You’ve gotta love the new-found freedom the Russians have expressed over the past few years and, especially, how its made its way into advertising. Of course, it was totally predictable. You see, the easiest way to make a splash with anything you do is to…wait for it…employ a scantily clad woman. And that’s exactly what the Russians have recently done in much of their advertising including in this ad for a fruit drink.
But, this ad has a twist. While this ad does go to salacious levels just to sell juice, it also sends a kind of message. When a woman with a shotgun approaches a hottie who is cavorting in a field and, seemingly, making mad passionate love to a strawberry…and scares her off with a shotgun, you know you’re getting a completely different message.
Sex may have a place in advertising but certainly not in an ad for a children’s drink. And the woman with the shotgun isn’t going to have any scantily-clad hotties frolicking in her strawberry field to sell some juice. Nope. Not on her watch.
