This is awesome. Jobsintown.de used the “people on display” gimmick (other examples: 1, 2, 3) to drive this point home: “Life’s too short for the wrong job!”
Cog-in-the-wheel miserati are trapped inside self-service machines. Catch them toiling away in ATMs, vending machines, photo booths and coin-op washers.
No real people were actually encased; otherwise, this might have been kinda risky.
Part of what I liked about this campaign was the sheer variety in the implementation. It’s like somebody saw human hands behind every device we take for granted.
Thanks to the people at influencia for sending it over.
