Life Sans Textiles A Prickly Situation

Steve Hall

Jul. 16, 2012
1 min read

McCann New York is out with its first work for IKEA. A two minute film focuses on what life would be like without textiles, the focus of the brand’s upcoming catalog. In the ad, directed by Paranoid’s Oliver Babinet and underscored with Maplewood’s Everything I Own, we see just how much of a challenge life would be sans textiles. It wouldn’t be pleasant.

Steve Hall

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Life Sans Textiles A Prickly Situation

Steve Hall

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TRENDING AROUND THE WEB

Most people don’t realize that the person in the friend group who always organizes everything stopped because they wanted to see if anyone would notice. The silence that followed answered a question they were afraid to ask directly

Global English Editing

Behavioral scientists found that people who survived difficult childhoods don’t just bounce back — they develop a permanent hypervigilance that makes them extraordinarily capable in crisis and unable to relax even when everything is finally okay

Global English Editing

There’s a specific kind of exhaustion that only people who eat lunch with colleagues out of obligation understand. It’s not tiredness from conversation. It’s tiredness from translating yourself into a version that fits a table you never chose to sit at.

Global English Editing

I’m 37 and I’ve read 127 self-improvement books in the last six years and the only thing that actually changed my life was the moment I realized I was trying to fix a version of myself that other people were disappointed in, not the person I actually am

Global English Editing

Psychology says the people who obsessively pack and repack their bags the night before a trip aren’t anxious — they’re processing something much older than travel

Global English Editing

Global English Editing