Life-Like Stickers of Children on Doors Call Attention to Begging

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push_beg.jpg

Childcare India is running a campaign in India that affixes life-like stickers of begging children to glass doors to call attention to apparently rampant child begging. The campaign’s headline, placed on a sticker near the door’s handle, is “Push him out of begging. Not out of your way.”Some of us might call it creepy. We’d like to call it effective advertising.

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Steve Hall

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