Life Aquatic’ Director Directs Coke’s Dasani Commercial

For those who loved the quirky Bill Murray film, The Life Aquatic, directed by Wes Anderson, they will be able to see the director’s work again in a new commercial, directed by Anderson, for Coke’s Dasani bottled water debuting next week.

The ad, budgeted at $1 million and created by New York agency Anomaly which won the $20 million account last August, will air in prime time and in CBS’s NCAA basketball playoffs. Gabriel Sherman, writing in New York Observer has the whole story here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

If you want a quieter mind as you get older, say goodbye to these 8 daily habits

If you want a quieter mind as you get older, say goodbye to these 8 daily habits

Hack Spirit

If someone does these 7 things when you succeed, they are probably not really your friend

If someone does these 7 things when you succeed, they are probably not really your friend

Hack Spirit

If you want people to warm to you, consider dropping these 7 habits

If you want people to warm to you, consider dropping these 7 habits

Hack Spirit

If someone is keeping score without telling you, they’ll usually display these 9 subtle behaviors

If someone is keeping score without telling you, they’ll usually display these 9 subtle behaviors

Hack Spirit

People who answer texts instantly aren’t always the most invested, they’re often the ones who’ve replaced waiting, wondering, and rereading with a single quick reply

People who answer texts instantly aren’t always the most invested, they’re often the ones who’ve replaced waiting, wondering, and rereading with a single quick reply

Global English Editing

Someone who won’t admit their attraction may not be hiding it out of dishonesty, they may simply be flirting in a style — polite, playful, or reserved — that doesn’t match the cues people expect to see

Someone who won’t admit their attraction may not be hiding it out of dishonesty, they may simply be flirting in a style — polite, playful, or reserved — that doesn’t match the cues people expect to see

Global English Editing