Life Aquatic’ Director Directs Coke’s Dasani Commercial

  • 1 min read

For those who loved the quirky Bill Murray film, The Life Aquatic, directed by Wes Anderson, they will be able to see the director’s work again in a new commercial, directed by Anderson, for Coke’s Dasani bottled water debuting next week.

The ad, budgeted at $1 million and created by New York agency Anomaly which won the $20 million account last August, will air in prime time and in CBS’s NCAA basketball playoffs. Gabriel Sherman, writing in New York Observer has the whole story here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing
A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing
Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing
9 truths about people that regular volunteers learn fast

9 truths about people that regular volunteers learn fast

Hack Spirit
7 habits of people who remember everyone’s name and use it well

7 habits of people who remember everyone’s name and use it well

Hack Spirit
What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing
Load more