For its “safest accidents” effort by Team One and a52, Lexus illustrates a series of hypothetical accidents with a life-sized pop-up book and quirky music.
Collisions and street scruples take on a quaint sort of charm when a paper tab slides that slick RX350 to its unfortunate fate. The company’s last set of ads for this same message shared this soothing effect, clearing away the result of an accident as if it were only a matter of rearranging the props on a set.
Naturally, the moral of this story is, “The safest accidents are the ones that never happen.”
