When one thinks of an economically friendly hybrid vehicle, one usually thinks zen thoughts; calm, soothing, green, calm, practical, relaxing, smart, respect, harmony.
Saatchi & Saatchi Milan, however, would like us to think differently about the Lexus GS Hybrid and to do so they paired people with a stunt driver, strapped a heart rate monitor on them and then had the driver thrash them around a race course. All to see if the passengers could keep their heart rates below 120. None could.
In fact, one woman looked like she was about to explode. Alas, no humans were harmed in this experiment but we think Lexus has succeeded in changing the mindset people have when it comes to a hybrid vehicle.
