Advertising Age drew some attention to an effort by Levi’s to strengthen its clout in the gay community by producing an ad twice – once for the straight community, and once for the gay one. The gay one ran exclusively on MTV’s Logo network (which, unless it branches out, sounds like it’s probably getting less play than the hetero version).
As always with Levi’s the production is clean but the concept is wrongfully credited for being the first to do the gay/straight coin toss with human beings.
Orbitz, noted by Ad Age for having done this with marionettes, also produced a set of thematically gay and straight ads with human beings.
Oops.
