Levi’s Jeans Backflip Video Supports Viral Formula

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Gawker’s Nick Douglas has a nice round up of the recent Levi’s guys-jump-into-jeans viral video that scored 1.5 million views in a few days and how very similar it is to the Ray Ban vid that got 3 million views last year. From camera angles to music to YouTube posters with no previous videos to the increasingly more elaborate version of the stunts, the time-tested viral video strategy is laid out.

And it’s all true. If you think about it, there’s a definitive style behind most successful viral videos. It’s formulaic sort of like…oh…this thing called advertising. Who knew?

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Steve Hall

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