Leo Burnett gave us the lettuce garden billboard. Ella Bache skincare gave us a giant “naked” lady made out of peaches in Sydney’s First Fleet Park. Now, Carlsberg beer has given us a billboard made out of beer bottles to introduce its new, yes, bottle.
We wonder who got to drink all the beer before all those bottles went up. Perhaps the creators of the board, Duval Guillaume in Antwerp could let us know.