Let’s Do This!

  • 1 min read
checy_sonic_lets_do_this.jpg

Taking car marketing to…ahem…new heights, Chevrolet has launched Let’s Do This, a quirky promotion that, along with dropping a Sonic from a plane and attaching one to a bungee cord and rolling it off a 100 foot high pile of shipping containers, asks people to send in pictures and videos of goofy accomplishments.

A contest awards points to the person who earned the most badges (for particular submitted stunts) and the most votes (by visitors). The person accumulating the most votes overall will win a Chevy sonic.

Goodby, Silverstein & Partners is behind the work.

Picture of Steve Hall

Steve Hall

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