Leo Burnett Captures Pop Culture Cross-Culture for Melody Tunes

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egypt smack that_.png

This is awesome. Leo Burnett in Cairo put together this series of real-life-meets-pop-culture spots for client Melody Tunes, Egypt’s first all-English music channel.

The effort goes in exact opposition to the hipster feel of iPod spots, which suggest your writhing rendition of the soundtrack in your head is actually sexier than it is. The parodies also touch lightly on cultural misunderstandings that occur when pop culture is imported.

This is something we can especially relate to, considering our mom thought “Hit Me Baby One More Time” was an anthem for masochists.

Onto the parodies: Smack That, Oops! I Did It Again, Candy Shop (50 Cent would be so proud), Don’tcha (we covered our eyes for this one), and Hang Up.

That zany little fat kid just cracks us up. He looks (and cries) like an Egyptian Cartman.

Picture of Steve Hall

Steve Hall

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