Lemonade’ Director to Explore Aftermath of Sandusky Trial

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After tackling what out of work advertising people (such as yours truly) do next and and how Detroit reinvented itself, “recovering ad man” and former copywriter, Erik Proulx, will examine how Penn State, its students and the local community moved on after the Sandusky situation.

His new film, 365 Days – A Year in Happy Valley, will premiere Christmas day 2013. If his pat work is any indication, there’s no doubt this film will be an amazing experience.

The film is described thusly: “365 Days in not an analysis of innocence or guilt, fair or unfair. It is a look into the science of how perfectly reasonable human beings are capable of being unreasonable to the point of carelessness. The film walks away from absolutes and seeks to understand why we allow ourselves to be conformists, why we follow the unreasoned thought, why we join cults and commit ourselves to a destructive path, even when we are conscious of doing so. The film uses a study on human conformity as its framework and, in an effort to draw a wider range of viewers, takes a critical look at when and how the ‘herd mentality’ is commonly formed and destroyed.”

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Steve Hall

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