Perhaps taking a lead from the Levi’s Denim Monsters, French marketing firm TriBeCa, to promote the opening of a flagship LEE store, developed a street campaign for LEE jeans in which the jeans were placed over parking meters and hung from wires above the streets while manholes were painted with “LEE,” banners were hung in metropolitan areas and bar coded stickers were handed out as coupons for use at retail locations. More street scene images here.
