OK so what the hell is Marketing Automation and why should you care about it? You like your job, right? You like working in advertising, right? But you hate the more mundane parts of it that you have to do over and over again, right? Well that’s where marketing automation comes in. Marketing automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks.
Marketing automation involves everything from campaign management to lead management to demand generation to campaign analysis. All of which leads to optimized marketing programs. And who doesn’t want more efficient, more effective, better performing, more kick ass marketing programs?
Download this white paper, part of our ongoing white paper series, from Marketo and learn how you can achieve awesomeness like higher conversion rates, increased profitability, faster and more predictable revenue cycles and maybe…just maybe…a raise from your boss when they realizes just how truly awesome you are.
