Leaderboard Ad Unit Grows to Number Two Position

Steve Hall

Aug. 31, 2004
1 min read

Introduced just last year with usage up 384 percent, the 728 X 90 leaderboard ad unit now comprises 7.9 percent of all online ad units giving it the number two slot after the granddaddy of all online ad units, the 468 X 60, which makes up 30 percent of all ads served according to DoubleClick.

Steve Hall

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