This is a billboard, shot by Flickr user Trev Vg, in Paris for, apparently, a lawnmower maker. We’ve seen racy ads that get the message across but this one definitely wins the prize for mixing relevance with attention-getting imagery. Those French sure aren’t as caught up about sexual imagery as we Americans seem to be.
UPDATE: Apparently this campaign is years old and has already been featured in Archive Magazine. Well, we’re just really sorry about covering something so old but we don’t live in France and we don’t read Archive Magazine. Call us dumb but we still like the ad and thought you would too.
