When you think about it, what did grades really say about you anyway? Allens Arthur Robinson pairs up with agency Westgate & Friends for a doodle campaign to demonstrate creativity is better gauged in idle scribble than on a transcript sheet. Text speaks to a demo of somewhat self-entitled Echo Boomers who just want somebody that understands them.
About friggin’ time somebody cared about how awesome we just happen to be, though upon visiting the website we’re still warmly invited to fill out the standard app with resume and do the interview rounds. We’re not sure how compelling your earnest doodles will look to the irked paralegal whose job it is to take notes on you. Still, we dig the intention.
Check out the campaign file, sniped from our buddies at Best Ads on TV.
