Spicing up the laundry detergent category, UK agency Bartle Bogle Hegary has created a visually interesting commercial for Unilever’s Persil. Dubbed Persil small & mighty, the detergent is concentrated and it’s tagline promises “Small cap, mighty results.” Narrated by a small boy who explains how his mother pours the detergent into the was which results in a “ginormous firework,” the commercial does, indeed, explode with color in front of a stark, white background.
It’s certainly exciting and we wonder if our black and tan wardrobe needs a bit of spicing up after seeing this colorfully orgasmic clothing explosion.
