Land Rover Greases Press With Tasty Soft Drink

  • 1 min read
HPIM0795.jpg

In early June, Land Rover launched a campaign themed, “The New Rush” to promote the launch of the car company’s new Range Rover Sport. It incorporated a website virtual cityscape along with outdoor. To attract attention to the campaign, Land Rover had a soft drink, called, appropriately, “The New Rush,” made and distributed to the media and other promotional channels. It’s tasty “concoction of B vitamins, caffeine, water and fruit flavors” and it’s better than most soft drinks available at retail. The Adrants offices received our flat of the drink and we’re lovin’ it. Oh, wait. That’s McDonald’s. Sorry, Land Rover. We’re….uh…rushin’ it. Yea, that’s it. Thanks.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

8 things people who have lived in another country notice the moment they come home

8 things people who have lived in another country notice the moment they come home

Hack Spirit
Harvard Business School researchers studied more than 2,000 real speed-dating conversations among 110 daters and found that people who kept turning the topic back to themselves, instead of asking even one follow-up question, were the ones routinely read as having weaker social skills.

Harvard Business School researchers studied more than 2,000 real speed-dating conversations among 110 daters and found that people who kept turning the topic back to themselves, instead of asking even one follow-up question, were the ones routinely read as having weaker social skills.

Global English Editing
7 signs someone is a wonderful host, even if their home is nothing special

7 signs someone is a wonderful host, even if their home is nothing special

Hack Spirit
Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

Global English Editing
8 habits of people who always reply, even when it would be easier not to

8 habits of people who always reply, even when it would be easier not to

Hack Spirit
Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

Global English Editing
Load more