In early June, Land Rover launched a campaign themed, “The New Rush” to promote the launch of the car company’s new Range Rover Sport. It incorporated a website virtual cityscape along with outdoor. To attract attention to the campaign, Land Rover had a soft drink, called, appropriately, “The New Rush,” made and distributed to the media and other promotional channels. It’s tasty “concoction of B vitamins, caffeine, water and fruit flavors” and it’s better than most soft drinks available at retail. The Adrants offices received our flat of the drink and we’re lovin’ it. Oh, wait. That’s McDonald’s. Sorry, Land Rover. We’re….uh…rushin’ it. Yea, that’s it. Thanks.
