Online since October, a RKCR/Y&R + Wunderman-created :30 touting the land Rover Freelander 2 launched yesterday in the United Kingdom. While the commercial is full of the usual metaphors found on winding mountain roads and inner city streets, it was created within a Gumby-like plasticine environment which, well, makes it just different enough not to be boring.
Dorian Leroy, Global Communications Manager, Land Rover said: “We chose the animation theme for the campaign for its unique celebration of the overall versatility of the vehicle whilst showcasing the optimistic and active lifestyles of Freelander owners. This film is a departure for Land Rover. The Freelander 2, Land Rover’s biggest-seller, is a supremely capable vehicle used the world over. We wanted to encapsulate this in a leading-edge global campaign.”
We just say thanks for giving us something interesting to look at.
