For some reason, Land Rover thinks it’s really cool its new LR3, on April 3rd of this year, boarded a C-130 aircraft and, using the SUV’s navigation system, guided the plane from Nice, France to the island of Corsica. This drools of stupidity. There’s nothing spectacular about this commercial. Nothing to get excited about. After all, the LR3’s navigation system is talking to satellites just like the plane’s guidance system does. Most every automotive navigation system can keep a car to within a foot or two of its path. Using the LR3 navigation system to guide a plane is nothing spectacular. OK, well, the plane goes a little faster so maybe the LR3 navigation system is quicker than some but there aren’t many vehicles that travel 300 mile per hour 9,000 feet above the ground. This whole thing was just cooked up to be some really cool ad idea but it’s so far off strategy, it’s laughable.
The ad is brand flatulence. It’s irrelevant to the point of the vehicle’s navigation system. It’s irrelevant to people’s automotive navigation needs in relation to the brand. People don’t need to navigate planes while they are driving. They need a system that can accurately navigate roads, have complete knowledge of ever changing road layout and the ability to choose the best route over those roads. This ad was a waste of money and a boondoggle to get a few creatives on a plane on which they normally wouldn’t be allowed.
