Lancia, Noble Peace Laureates Summit Drums Up Love for Suu Kyi

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Vehicle mark Lancia partnered with the World Summit of Nobel Peace Laureates to demonstrate support Aung San Suu Kyi. The latter won the Nobel Peace Prize in ’91 and has been imprisoned in her home country, Burma — er, the Union of Myanmar — for the last 18 years.

Suu Kyi is currently on trial; in the meantime, this video is seeking broader dissemination throughout Europe and the rest of the English speaking world. It’s moving work that depicts past Nobel Peace laureates stepping out of cars and onto the red carpet. The last car opens to an empty back seat — Lancia’s way of pouring out the liquor, so to speak, for the absent Suu Kyi.

Thanks to Influencia for bringing it to our attention.

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Steve Hall

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