Ladies, Would You Jump Hurdles to Get Your Axe-Wearing Man?

  • 1 min read
axe_high_street_hurdles.jpg

This one’s no where near as good as its sister ad, Hot Putt, nor is the woman in this second ad as hot as the woman in the first. But, hey, there’s only so many times BBH can create “hot” ads for Axe before they strike out once in a while. OK, OK. She has a really great ass. Satisfied?

The second ad, High Street Hurdles just doesn’t have the same oomph and lustful determination of the the first ad. In each ad, a woman is drawn to a man wearing Axe but the woman in the Hot Putt ad goes to greater lengths to get her man. And, unlike the woman going after the construction worker in the second ad, the woman in the first ad actually gets to full on have her way with the lucky guy.

While everyone’s calling these latest two ads, and the equally maligned Headless Breasts ad, a tragedy, we think the brand is headed in the right direction. While the much lauded Kiefer Sutherland Susan Glenn ad was a brilliant pieced of work, not to mention a big departure for the brand, it’s not these seemingly intelligent, Susan Glenn-pining men the brand is after.

Axe, smartly, is after the horny male middle school mindset. Because, after all, there’s a horny male middle schooler inside every man no matter how sophisticated he ultimately becomes.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

8 things people who give thoughtful gifts pay attention to all year

8 things people who give thoughtful gifts pay attention to all year

Hack Spirit
Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Global English Editing
8 signs your in-laws see you as their own, not just someone their child married

8 signs your in-laws see you as their own, not just someone their child married

Hack Spirit
Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing
Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Global English Editing
University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing
Load more