To promote its new collection of D to G cup sized bras, Wonderbra is looking for 1,000 women to take part in a photoshoot on June 28 and has created a video to build interest. The video consists of a collection of metaphors for breasts such as watermelons, coconuts, puppies, pillows, knockers, cupcakes and more. The video will be distributed with hopes it will spread like this one’s beginning to.
Those chosen will have their images placed on a mosaic-style outdoor board to be created by Iris, the agency behind the promotion. Celebrities such as Jessica Hinds, Debra Stephenson and Carol McGiffin (if those names don’t sound familiar to Americans it’s becasue we’re talking about England here) will also take part.
Sounding pretty much like yet another marketing buffoon but, at the same time, speaking truth, Iris Executive Creative Director Shaun Mcllrath, said, “Advertising has undergone seismic changes. Smart brands now know that it is increasingly pointless just to talk at your market. Today it’s much more about involving them in the whole process of marketing.”
OK, ladies, if your rack rates, head over to the site and sign up.
