Lad Mag ‘Maxim’ Thinks Lad Locale Maxxim Treats Women Poorly

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Gawker brightens our morning with some legal frivolity of the illogically stupid kind. Not that any lawsuits are ever overflowing with intelligence but when a magazine that glorifies women as sex objects sues a strip club that, oh, glorifies woman as sex objects, we just stick that in the WTF category, Yes, Maxim Magazine is suing Tampa-based Maxxim Men’s Club for trademark infringement because it claims “an establishment that allows women to perform sexually explicit dances has hurt the magazine’s trademark and Dennis’ reputation.” Alrightly then. And showing women in a constant state of undress for the masses to droll over doesn’t hurt anyone at all? It’s time for an Agency.com fist bump and a collective “dude!” between the two parties in acknowledgment of their “glorification” of the female persuasion.

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Steve Hall

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