Now that one newspaper has done it, they’re all going to do it. Just like an agency account director who tells her AE, “Ah, fuck it. Just add another $20K to that quote. They’ll never know the difference,” the LA Times is getting greedy (or needy) and will now accept ads on the front pages of many of the paper’s sections. The paper hasn’t completely bent over to advertiser’s wishes though – which is the reason Publisher Jeff Johnson is giving to the paper’s employees versus the truth: the paper needs more money – and will not yet accept ads on the front page of the paper as some other papers have. That move will take some serious lubrication.
