In a grand social experiment, L’Oreal Paris wants to know once and for all whether or not hair color defines the woman. Do blondes really have more fun? Are all redheads feisty and fiery? Are brunettes always brainy? These are the burning questions the campaign hopes to answer.
Working with New York agency Campfire, the brand has launched the 20123 Hair COlor Census across Facebook, Twitter and Pinterest. On the Facebook page, visitors can offer their opinion, join a “hair tribe,” read beauty blogger content, express their own color identity with downloadable wallpaper and posters, get coupons and, of course, check out L-Oreal’s new Healthy Look Creme Gloss semi-permanent color products.
On Pinterest, beauty bloggers will be invited to create “Turn It Up” inspiration boards, pin stuff from the Facebook app and enter a contest for a chance to win a year’s supply of Healthy Look Creme Gloss.
Hmm, should we try it out? How would we look at a brunette? Or a redhead? Or our original blond?
