Last week a local news channel reported a major supplier of chicken wings would be shutting down, resulting in a shortage of one of the Super Bowl’s tribute snacks.
For client Kraft, Euro RSCG acted fast, seizing the story and making it the subject of an online video.
The result, “Blago stole my chicken wings!”, was uploaded to YouTube on Friday, just in time for the big game. The screamer you see there is ECD Bill Mericle.
Hoping to imply the chicken wings shortage is due to consumers hoarding Kraft Ranch Dressing (still our favourite artery-clogging condiment), an enraged Mericle drives by ex-Illinois gov Rod Blagojevich’s house and claims HE’S to blame. And dude really gets into it. We kind of want to be his friend now.
The whole thing was shot and edited within 48 hours, significantly below the typical film budget, with help from production company Foundation/Chicago.
See? Agencies can cut corners online without looking totally derivative. Good work by Euro RSCG, and kudos to Kraft for standing behind it. Given that the Super Bowl’s over though, we wonder whether it’ll get much link love.
