Under the delusion that junk food, apparently, makes only young kids fat, Kraft Foods has, rather than actually introduce healthy foods, decided to placate those concerned with childhood obesity by ceasing the advertising of it’s snack foods to children under 12. Perhaps no one’s told Kraft that media isn’t yet quite that exact when it comes to targeting and kids under 12 are still very likely to see ads aimed at older kids.
Kraft PR mouthpiece Mark Berlind said, “We do recognize that people and parents are concerned about advertising to young children. We hope this will address that concern.” Mark, tell management that an Oreo cookie has the same amount of fat in it whether it’s eaten by a 5 year old or a 50 year old.
