First launched in 2000, Kotex has updated it’s “Red Dot” ad campaign that puts forth an honest discussion about feminine care products. Created by Ogilvy & Mather, the campaign will include TV, print, sky mural and a mall tour. Other campaigns featured in this week’s MediaPost Out to Launch column by Amy Corr include Nintendo’s “Touching is Good” campaign, a $30 million national broadcast campaign for Canon, a holiday-themed point of sale campaign for Jose Cuervo, a new “Frozen” campaign for Stolichnaya, yet another “encourage teens to vote” campaign from Rock the Vote and Mekanism, an interactive Times Square billboard for Unilever’s Dove asks “Wrinkled?” or Wonderful?” aside the picture of 96 year old Irene Sinclair, a stem cell research campaign from the US Conference of Catholic Bishops and a radio campaign for Unisys.
