To generate interest in a product that isn’t very interesting — office printers — Konica Minolta borrowed from a topic that makes everyone’s ears perk up: the office affair.
Print ad Episode 1, “When efficiency flirts with flexibility,” ran in Government Purchasing Guide.
And while bizhub, a “quick pleaser,” probably won’t fit under your desk, it’ll get email and FTPs scanned … fast. Feeling flushed? Wait ’til you’ve heard what it does with heavy card stock.
