Konica Plays the Tease, Promises Quick Pleasers and Big-Shots

  • 1 min read
office-affair-thumb.jpg

To generate interest in a product that isn’t very interesting — office printers — Konica Minolta borrowed from a topic that makes everyone’s ears perk up: the office affair.

Print ad Episode 1, “When efficiency flirts with flexibility,” ran in Government Purchasing Guide.

And while bizhub, a “quick pleaser,” probably won’t fit under your desk, it’ll get email and FTPs scanned … fast. Feeling flushed? Wait ’til you’ve heard what it does with heavy card stock.

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Steve Hall

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