Kohl’s Enlists Rebecca Black For Black Friday Commercial

  • 1 min read
kohls_rebecca_black.jpg

In what will be dubbed either a coup or the dumbest thing a brand has ever done, Kohl’s just launched a Black Friday commercial that features…wait for it…Rebecca Black’s much maligned song, Friday. You can argue Kohl’s is doing irreparable damaged to it’s brand by associating itself with Black’s Friday. You can be concerned several YouTube commenters who claim to be Kohl’s employees are ashamed to work at the retailer and, in some cases, have decided to quit.

Or you can laud the brand for latching on to something that’s guaranteed to garner a significant amount of conversation, discussion and publicity. Which is it for you?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Global English Editing
A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

Global English Editing
An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

Global English Editing
A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

Global English Editing
Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Global English Editing
The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing
Load more