We are brand snobs. “Sophisticated” and “sexy” aren’t words we’d normally attribute to Kohl’s, but this ad tells us the brand can reach yonder without embarrassing itself and alienating all its shoppers. You know, like WalMart did when it tried going luxe a la Target.
The spot’s got a casual vintage feel, but isn’t over-the-top decadent.
Agency: McCann Worldgroup; Production: Zoo Film; Editorial: Version2.
