Kodak Introduces New Logo

kodak_old_new.jpg

On the heels of Intel’s logo change comes another from Kodak. After 35 years, the photography giant introduced a new logo at the Consumer electronics Show in Las Vegas Friday. The new logo does away with the graphic Kmart-like K graphic and shifts to simply the word Kodak in a new typeface with horizontal bars above and below. It’s cleaner looking but the company has some great equity in the old look. We’re leaning towards the “we like the old better than the new” end of the spectrum. What are your thoughts?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Writers who thrive in comment-driven, prompt-based online culture haven’t abandoned solitary drafting — they’ve learned to treat the blank page as a conversation

Writers who thrive in comment-driven, prompt-based online culture haven’t abandoned solitary drafting — they’ve learned to treat the blank page as a conversation

Global English Editing

9 forgotten life lessons from the 1960s and 1970s that shaped stronger generations

9 forgotten life lessons from the 1960s and 1970s that shaped stronger generations

Hack Spirit

8 small gestures that make you instantly likable and easy to be around

8 small gestures that make you instantly likable and easy to be around

Hack Spirit

9 things highly intelligent people almost always notice about others

9 things highly intelligent people almost always notice about others

Hack Spirit

10 phrases that seem harmless but are actually loaded with judgment

10 phrases that seem harmless but are actually loaded with judgment

Hack Spirit

If you commonly use these 7 phrases, you’re more intelligent than you may realize

If you commonly use these 7 phrases, you’re more intelligent than you may realize

Hack Spirit