Kobe Teams With Jackass Crew For Another Fake Jump

kobe_nike_jackass_pool.jpg

Uh…right. No one was fooled the first time and no one will be fooled the second time. Everyone knows the lawyers, handlers and insurance companies behind superstars such as Kobe Bryant would never allow a person of Bryant’s stature and worth to engage in stunts such as jumping over a moving Aston Martin or performing a jump shot over a pool full of live snakes. It’s just not going to happen.

So, aside from the fact it’s mildly amusing to watch these stunts, does Nike actually think anyone is going to believe these stunts are actually real events, un-aided by support wires, trick camera work and serious digital editing? Is it any surprise there’s a camera cut the second before Kobe lifts off?

Oh wait. Of course they realize everyone will know it’s fake. Why else would they replay the whole thing is clearly-fake slow motion? Anyway, seeing the jackass guys attempt and fail is far more amusing so maybe it’s all good after all.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Psychology says the reason some people seem to intuitively understand human nature isn’t magic — it’s that they’ve spent decades paying attention to the gap between what people say and what they actually do

Psychology says the reason some people seem to intuitively understand human nature isn’t magic — it’s that they’ve spent decades paying attention to the gap between what people say and what they actually do

Global English Editing

I’m 73 and widowed and the hardest part isn’t the silence at night. It’s Sunday mornings, when the whole world seems organized around pairs and families and I’m standing in a coffee shop trying to look like someone who chose to be alone rather than someone whose person simply isn’t coming back.

I’m 73 and widowed and the hardest part isn’t the silence at night. It’s Sunday mornings, when the whole world seems organized around pairs and families and I’m standing in a coffee shop trying to look like someone who chose to be alone rather than someone whose person simply isn’t coming back.

Global English Editing

Psychology says parents who unconsciously compete with their adult child’s partner for closeness don’t realize they’re running a test the child can’t pass — because choosing the partner looks like betrayal and choosing the parent feels like regression, and the child eventually solves it by choosing distance, which is the one outcome nobody wanted but everyone’s behavior made inevitable

Psychology says parents who unconsciously compete with their adult child’s partner for closeness don’t realize they’re running a test the child can’t pass — because choosing the partner looks like betrayal and choosing the parent feels like regression, and the child eventually solves it by choosing distance, which is the one outcome nobody wanted but everyone’s behavior made inevitable

Global English Editing

Research suggests people who put items back exactly where they found them in stores — even when they decide not to buy them — aren’t just being considerate, they’re revealing a worldview where other people’s labor is visible and valuable, not invisible

Research suggests people who put items back exactly where they found them in stores — even when they decide not to buy them — aren’t just being considerate, they’re revealing a worldview where other people’s labor is visible and valuable, not invisible

Global English Editing

Psychology says the most painful form of parent-child distance isn’t estrangement, it’s functional politeness — where calls happen on schedule, visits are brief and pleasant, and nobody says anything real, because both people have silently agreed that surface-level contact is safer than the honest conversation that might break something neither of them knows how to repair

Psychology says the most painful form of parent-child distance isn’t estrangement, it’s functional politeness — where calls happen on schedule, visits are brief and pleasant, and nobody says anything real, because both people have silently agreed that surface-level contact is safer than the honest conversation that might break something neither of them knows how to repair

Global English Editing

Research suggests people who instinctively protect bugs instead of killing them have a fundamentally different relationship with power — they’ve internalized that strength means choosing restraint, not domination

Research suggests people who instinctively protect bugs instead of killing them have a fundamentally different relationship with power — they’ve internalized that strength means choosing restraint, not domination

Global English Editing