Knob Creek has launched a new print campaign, its first since 2001, for the distiller’s super-premium bourbon. Three ads were created by energy BBDO and will appear in men’s magazines including Esquire, Fast Company, Men’s Journal, Spin, Wired and The New Yorker. With the tagline, “Drink Life Deeply” and collage imagery that features the bottle, the campaign wallows in the self importance a high end brand is supposed to instill among its audience.
One ad contains the copy, “The presence of a barstool shouldn’t prevent you from standing for something,” the other, “At some point in time a man switches from ‘I’ll have what he’s having’ to ‘I’ll have what I’m having'” We’ve never tried Knob Creek but we can’t seem top pass up Maker’s Mark when we see it on the shelf. Perhaps, we’ll have to give the Knob a whirl. See all the ads here.
