Kinkos Uses Brilliant Blatant Subliminal Strategy to Drive Unnecessary Banner Sales

fedex-kinkos.jpg

So this week when I joined the millions of college students around the country camping out at Kinkos to print final class projects the night before—or, is as often the case, the morning that—it is due, I noticed a large white banner hanging behind where the nice Kinkos employee was struggling to print my paper (shout-out to Scott). It read, “Thank you for staring at our banner! You are subliminally causing other customers to want to buy a banner.”

Now, it may have been the severe lack of sleep causing this, but that banner was strangely mesmerizing to me. I kept looking at it, thinking completely irrational things like, hey. Maybe I need a banner…

Thankfully, the $140 I handed over to Scott for printing my paper stopped me from making the leap.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

If someone in your life has been unusually agreeable, productive, and low-maintenance for years, something far more complex than contentment is happening — these 9 signs reveal they’re masking deep unhappiness

If someone in your life has been unusually agreeable, productive, and low-maintenance for years, something far more complex than contentment is happening — these 9 signs reveal they’re masking deep unhappiness

Global English Editing

The difference between people who care about you and people who truly love you becomes visible the moment you stop performing competence – one group gets uncomfortable, the other gets closer

The difference between people who care about you and people who truly love you becomes visible the moment you stop performing competence – one group gets uncomfortable, the other gets closer

Global English Editing

People who reach their 70s and 80s without bitterness share these 9 mental patterns that most people never develop — and none of them involve pretending their regrets don’t exist

People who reach their 70s and 80s without bitterness share these 9 mental patterns that most people never develop — and none of them involve pretending their regrets don’t exist

Global English Editing

I’m 63 and I’ve stopped trying to explain myself to people who’ve already decided who I am – not because I’ve given up but because I finally understand that being misunderstood by the wrong people is actually a form of protection

I’m 63 and I’ve stopped trying to explain myself to people who’ve already decided who I am – not because I’ve given up but because I finally understand that being misunderstood by the wrong people is actually a form of protection

Global English Editing

Psychologists explain the loneliness that destroys people in their 60s isn’t the absence of company — it’s the moment they realize they spent forty years being needed and not one of those people actually knew them

Psychologists explain the loneliness that destroys people in their 60s isn’t the absence of company — it’s the moment they realize they spent forty years being needed and not one of those people actually knew them

Global English Editing

I’m 65 and nobody warned me that the loneliest part of aging wouldn’t be losing people to death — it would be losing them to indifference, watching relationships you nurtured for decades fade because you’re no longer central to anyone’s daily life

I’m 65 and nobody warned me that the loneliest part of aging wouldn’t be losing people to death — it would be losing them to indifference, watching relationships you nurtured for decades fade because you’re no longer central to anyone’s daily life

Global English Editing