Kinkos Uses Brilliant Blatant Subliminal Strategy to Drive Unnecessary Banner Sales

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So this week when I joined the millions of college students around the country camping out at Kinkos to print final class projects the night before—or, is as often the case, the morning that—it is due, I noticed a large white banner hanging behind where the nice Kinkos employee was struggling to print my paper (shout-out to Scott). It read, “Thank you for staring at our banner! You are subliminally causing other customers to want to buy a banner.”

Now, it may have been the severe lack of sleep causing this, but that banner was strangely mesmerizing to me. I kept looking at it, thinking completely irrational things like, hey. Maybe I need a banner…

Thankfully, the $140 I handed over to Scott for printing my paper stopped me from making the leap.

Picture of Steve Hall

Steve Hall

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