Kids Trash Stale Minutes, Mom Gets Mad, in AT&T Rollover Minutes Ad

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I love this ad where a mother opens the kitchen trash and finds a bunch of little clocks: old AT&T rollover minutes that her kids don’t want because “those minutes are from September!”

“They’re rollover minutes, they’re exactly the same!” she cries in exasperation. Then she delivers a one-sentence guilt trip that brought my mom’s “starvation in the mother land!” speech to mind.

The commercial is for AT&T’s FamilyTalk plan with rollover. It also promotes Cingular’s transition to AT&T.

I wasn’t initially in favor of AT&T’s decision to ditch the Cingular brand, but now that I’ve had time to get over Cingular’s hipster sheen I’m feeling more amenable. (It definitely helps that AT&T’s grown receptive to vocal vloggers.)

AT&T: the carrier of choice for families — and their wasteful, unruly, iPhone-thirsty teens. I can see that.

Picture of Steve Hall

Steve Hall

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