Mullen North Carolina is out with new work for K&G Fashion Superstore. The “big idea” Mullen went with was the notion “great clothes can make people feel more confident in their own skin” thereby making them invincible. Hence, the name of the campaign: Invincible. Watch as a man pogos across the street blind folded, fends off a nunchuck-wielding attacker and rescues puppies from a burning building
Another commercial has a woman jumping out her window, catching an arrow and performing all manner of physical and musical skills. Along with the television spots, there’s outdoor, web and direct.
We can’t say much for the fashions but the campaign does make a point. When you wear clothes you like, you do feel more confident about everything you do.
