In Search of Great Creative
With its marketing director leaving and two agencies battling for the account, KFC is apparently not getting what it wants creatively and has turned to the public for salvation. KFC is offering a $10,000 prize to the person who submits the best television commercial. The winner will also see their spot aired in prime time on October 2.
Entrants are asked to submit commercials that promote KFC’s “Bigger Better Popcorn Chicken.” Submissions must be made by September 23. Details are available on KFC’s website.
