KFC Brings Back ‘Fried,’ Colonel Gets Facelift

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Colonel_Sanders.jpg

Still hip, kinda

AdJab points to what seems like a test effort to bring back the old Kentucky Fried Chicken branding after years of hiding the “fried” in the moniker KFC. One could easily wonder whether worrying about the impact of health concerns on the Kentucky Fried Chicken brand should be a priority when the founder-cum-spokes cartoon is an old guy dressed up in a white suit going by the name of Colonel. In all fairness, the real “colonel” didn’t get his rank fighting to maintain the institution of slavery, but rather was awarded the honorary by the finger licking governor of Kentucky in 1935. Still, that’s a fairly esoteric explanation to get across to urban fast food customers for whom southern gentlemen get-ups remind them most of Boss Hogg, if not the men who worked carefully to undo the social policies of Reconstruction. KFC owner Yum! Brands has to date neutralized this seeming brand albatross by caricaturing the founder in cartoon and having him – I have difficulty bringing myself to type it – rap.

Picture of Steve Hall

Steve Hall

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